Sonic Foundry, Inc

 Regional event for AV end-users gets worldwide exposure via Mediasite

MADISON, Wis. - March 17, 2010 - Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced the company'sMediasite platform will be used to stream multimedia presentations at the InfoComm AV Technology Today Conference this week in Washington, D.C.

This event represents an expansion of the long term partnership between InfoComm and Sonic Foundry to use webcasting to bring InfoComm's educational programs to new online audiences.

The two-day program begins with the Regional Roundtable, which provides an opportunity for InfoComm members to meet other AV professionals and learn more about industry opportunities, challenges and trends while facilitating peer networking. Sessions of the AV Technology Today Conference will be streamed and available for on-demand public viewing after the conference atwww.sonicfoundry.com/infocomm-dc. The on-site and on-demand audiences will have access to the full conference, including the following sessions:

• Mark Valenti, CTS, president and CEO of The Sextant Group, presenting Space, Time and Technology: The Future of AV
• Dr. Russ Scaduto, director of education technology at Penn State Hershey Medical Center, presenting on the panel Streaming Media

"InfoComm thanks Sonic Foundry for its generosity towards InfoComm and the entire AV industry," said Duffy Wilbert, CTS, CAE, Senior Vice President of Membership, InfoComm International. "Thanks to Sonic Foundry's support, the information presented at this conference will benefit AV professionals around the world for years to come."

"InfoComm, with its premier educational programs and research, is truly the leading voice in the rapidly-growing AV industry," said Rimas Buinevicius, chairman and CEO of Sonic Foundry. "We are pleased to announce our partnership for this event and beyond, as we work together to contribute to continued growth of the industry by sharing the latest knowledge online."

The patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.

About InfoComm International
InfoComm, the international trade association for the professional AV industry, is the leading resource for AV conferences, exhibitions, education, certification, news and market research. InfoComm's website is www.infocomm.org.