Sonic Foundry, Inc

Online training library, Destination University®, features over 150 discussions with top business experts, world-class authors, recorded via Mediasite

MADISON, Wis. — September 10, 2015 — Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted global leader for video creation and management solutions, today announced The Schallert Group, Inc. uses Mediasite to play an integral role in its Destination University® — the first online business training library for independent business owners, community organizations and business associations.

The Schallert Group specializes in teaching businesses and communities how to grow their sales and customer traffic and turn themselves into “Consumer Destinations.” Destination University® members can access more than 150 exclusive online trainings in 14 topic areas, such as marketing, advertising and store design. Jon Schallert, the Group’s president and an internationally-recognized speaker and business consultant, interviews top business experts and world-class authors monthly to help his clients stay on top of the latest business trends.

These trainings are recorded via Mediasite from his office in Longmont, Colo. Members can access them anytime, anywhere, making it possible for him to reach people all over the world and reduce travel at the same time.

“We wanted to create an affordable online training program that could reach thousands of independent business owners in multiple downtowns and rural communities at the same time,” Schallert said. “We saw how universities were using Mediasite for lecture capture so students can participate anytime and anyplace, and we wanted the same leading-edge technology.”

Schallert purchased a historic Colorado building that is currently being renovated to be the new studio to conduct interviews for a live audience on-site, as well as broadcast online live via Mediasite. It is scheduled to open Dec. 1. 

“We’re reaching a lot more people than we ever imagined all over the world with Mediasite. We want to be the center for small business learning in the country,” Schallert said. “In the past I used to have to travel to 70 to 80 organizations a year. Through our online training with Mediasite, I only conduct 25-30 workshops.”

“Corporations and educational institutions of all sizes rely on Mediasite to transform education, accelerate training, personalize communications and amplify knowledge,” said Gary Weis, Sonic Foundry CEO. “Jon Schallert is able to provide business training to the masses using Mediasite, and it’s an honor to partner with him to bring his expertise to people all over the world.”  

Trusted by educational institutions, corporations and government entities, the patented Mediasite video content management and webcasting system quickly and cost-effectively automates the capture, management, delivery and search of live and on-demand streaming videos and rich media.

About The Schallert Group, Inc.

The Schallert Group, Inc. is a consulting and education firm specializing in guiding and advising independent businesses to differentiate themselves and their communities.  They utilize a proprietary, 14-step Destination process to help companies profitably grow their sales and customer traffic. The process helps these independent businesses to set themselves apart from their competitors and in doing so, benefit their communities. The company’s President, Jon Schallert, speaks to thousands annually on his Destination Business methodology, which he developed over the course of nearly 30 years interviewing over 10,000 business owners.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO) is the trusted global leader for video capture, management and webcasting solutions in education, business and government. The patented Mediasite Enterprise Video Platform transforms communications, training, education and events for more than 3,000 customers in over 60 countries. Sonic Foundry is the leader in Aragon Research’s Globe for Video Content Management, Frost & Sullivan’s lecture capture leader for seven consecutive years, a leader in Forrester’s Enterprise Video Platforms and Webcasting Wave and a challenger in Gartner’s Magic Quadrant for enterprise