Sonic Foundry, Inc

MADISON, Wis. — April 23, 2014 — Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted leader for video creation and management solutions, today announced its position as a Leader in the 2014 Aragon Research Globe for Video Content Management.

The report, authored by Jim Lundy, founder and CEO of Aragon, and David Mario Smith, Aragon research director, assesses technology and service providers of solutions that enable enterprises to effectively manage and deliver video. Aragon completed a rigorous analysis of 14 vendors’ strategy, performance and global reach to provide an independent comparative evaluation of the participants in the video content management market. Aragon defines “Leaders” as vendors with comprehensive strategies that not only align with industry direction and market demand, but also effectively perform against those strategies.

Sonic Foundry’s leadership position in the inaugural Video Content Management Globe is based on its demonstrated strategy, performance and reach. Contributing to this recognition are its noted strengths:

·         Strong customer track record and comprehensive roadmap

·         Good search capabilities, effective analytics and “enterprise YouTube” user interface

·         Strong penetration in higher education, government and corporate enterprises

·         A growing presence in Asia Pacific

"Video has fast become an invaluable enterprise asset,” Smith said. “With mobile devices and cloud access to video content, it has exploded across consumer and business spectrums. However, due to its increased usage, it needs to be managed throughout its lifecycle just like any other content type."

“Our driving mission has been to perfect the capture and management of the knowledge shared around the world, and this acknowledgment by the respected analysts at Aragon Research is validation of that,” said Gary Weis, Sonic Foundry chief executive officer. “We are honored to be named a market leader, and as we forge ahead, our customers will continue to experience unparalleled quality in enterprise video.” 

Download the Aragon Research Video Content Management Globe at www.sonicfoundry.com/AragonResearchGlobe.