JVC Professional Products Company

Next Generation ProHD Camcorders Natively Record Quicktime for Apple's Final Cut Pro Directly to SDHC Memory Cards

Wayne, NJ (January 8, 2009) -- Victor Company of Japan, Ltd. (JVC) further expands its ProHD camcorder line-up by introducing two professional solid state camcorders, the industry's first to store files in the native Quicktime format for Apple's Final Cut Pro™ onto reliable and inexpensive SDHC media cards.  

The compact hand-held GY-HM100  3-CCD camcorder is introduced in January 2009, while the compact shoulder GY-HM700 is scheduled for introduction in February 2009. Both camcorders record 35Mbps high definition video and uncompressed audio directly to inexpensive SDHC media cards in the native Quicktime format used by Apple Final Cut Pro™.

Product Concept

The growing trend in the professional video market is to record directly from camera to solid state memory, and the current leading solutions have made the workflow quite expensive for most users, relying on proprietary media and file formats. In addition, compatibility with major non-linear editing (NLE) systems requires codec converting or re-wrapping format files, a process that significantly slows down the post production process. Professional users are yearning for a simple, fast solution that allows instant editing of recorded material without file conversion, and a media cost approaching the economy of tape.

To meet this demand, JVC has adopted the Apple QuickTime file format for Final Cut Pro.  And, to keep media costs as low as possible, JVC selected the reliable yet inexpensive SDHC media card—one of the most widely-used solid state memory cards on the market today.

“We are pleased to support a seamless experience for professional videographers working with Final Cut Studio 2,” said Hiroyuki Takekura, Managing Director of JVC's Professional Systems Division. “We expect that pro video users will find huge workflow benefits as this optimized workflow bridges the gap between production and post production tasks."

“For the first time, Final Cut Pro editors are able to work with a camcorder that records video as native QuickTime files, eliminating the need to transcode or re-wrap prior to editing,” said Rob Schoeben, Apple’s vice president of Applications Product Marketing. “With the combination of JVC's new camera and Final Cut Studio 2, the industry’s leading video production suite, the promise of file based acquisition can finally be realized.”

GY-HM100 / GY-HM700 Common Features

Industry’s first native support  QuickTime file format for Apple’s Final Cut Pro
Both camcorders natively record the file format used by Apple QuickTime for Final Cut Pro.  Video clips are dragged directly from the storage media onto the non-linear editor's timeline, eliminating the need for transcoding that can consume excessive time and disk space while maintaining original first generation image quality.

Enhanced MPEG2 Long GOP Encoder
Drawing from its experience in developing encoders currently used in broadcast applications, JVC developed a proprietary codec capable of providing highly efficient compression up to 35 megabits per second, a bit rate supporting full 1920 x 1080 encoding in the HQ mode. This results in recorded images of extremely high quality. MPEG2 long GOP encoding is the most widely implemented broadcast standard compression and is currently supported by all popular editing systems and broadcast servers. Additionally, both cameras can record 720p (19/35Mbps) and 1080i (25Mbps) in SP mode, assuring compatibility with today’s most popular professional NLE systems.

SDHC Media Card
Both units record on widely available SDHC memory cards, presently available in capacities up to 32GB. The cameras provide 2 memory card slots, for a total of up to 64GB of on board storage—enough for up to 6 hours of continuous HD recording. The cameras automatically begin recording on the second card when the first card is full. Also, unlike other professional solid state media, the per-minute cost of SDHC memory is comparable to professional video tape. Moreover, SDHC media becomes the first practical solid state solution for physical archiving.

GY-HM100 Features

Ultra-Compact 3.0 lb. Handheld Form Factor

The GY-HM100 is the smallest professional format 3-CCD camcorder available at about the size of a lens for a 2/3-inch imager camera. This makes it ideal for applications where a full size camera would be impractical, such as tight quarters and operating in potentially unsafe situations. For a smaller footprint and less conspicuous shooting, the handle can be easily removed and the audio can be recorded via the built-in 2-channel microphone.

Three ¼-inch Progressive CCDs
Three newly developed ¼-inch progressive scan CCDs provide rich, accurate colors. The red and blue pixel locations are spatially off-set relative to green, enabling the sampled luminance information to be significantly increased in both horizontal and vertical directions. This results in higher resolution images compared to prior CCD designs. To separate primary colors, JVC has incorporated a high quality - glass prism and a proprietary mounting technology.