The First Full-Frame Mirrorless Camera to Receive the Prize in the History of the DFA Awards
MELVILLE, NY, November 17, 2022 – Canon Inc. has announced that the company's EOS R3 full-frame mirrorless camera was recognized for design excellence by the Hong Kong Design Centre, winning the Grand Award at the DFA Design for Asia Awards 2022.
The Canon EOS R3 is a full-frame mirrorless camera that delivers high performance and reliability demanded by professional and enthusiast users. In addition to high-speed continuous shooting and high image quality, the EOS R3 camera features autofocus (AF) with superb subject tracking, high speed, high precision and wide detection area, thus providing a excellent shooting experience. In addition, it is the first Canon digital camera to feature Eye Control AF1 for shooting stills, which allows users to operate the AF system by moving their eyes, making it easier to switch between subjects.
Featuring a refined design, the EOS R3 camera is equipped with an integrated vertical grip and an approximately 41.5 million dot high-resolution vari-angle LCD screen. The camera also features intuitive operability, including well-placed operation buttons that enable users to handle the camera in a variety of ways all while still being able to operate the camera using their thumb in the same way, in order to get just the right shot. With the inclusion of a magnesium-alloy coating, the EOS R3 features both high durability and light weight, making it ideal for a wide variety of uses such as sports, animal and nature photography.
Canon Inc. has participated in the DFA Design for Asia Awards since 2013, having won awards for such products as its Cinema EOS System professional cinematography equipment, video camcorders, cameras and interchangeable lenses. This year marks Canon's 9th time receiving a prize, and the first time winning the Grand Award. Encouraged by this latest industry recognition, Canon will continue striving to create products that combine the highest levels of performance and design excellence.
About the DFA Design for Asia Awards
Launched in 2003 and organized by the Hong Kong Design Centre, the DFA Design for Asia Awards has honored product designs that focus on sustainability and higher quality of life for people in the Asian market, which comprises half of the global population. The awards aim to increase the presence of such designs among the international business community as well as consumers throughout the region.