Samsung KX is a new showcase that redefines the future of retail. This new home of innovation brings together culture, community and cutting-edge technology in a dynamic environment alongside industry partners. Samsung KX represents the future of retail, designed to give guests the ultimate immersive brand experience where they can discover, be inspired and learn through a range of stimulating events, workshops and performances.

For the centrepiece of the venue, Samsung KX wanted a creative and digital playground to attract and inspire, but also to showcase the latest technology innovation. The concept of ‘Screenmax’, a giant curved dvLED video wall that would be the first Samsung dvLED implementation globally of such a size, was to be made a reality.

The technology selected to deliver the Samsung KX vision is a jaw dropping 33.07’ wide x 14.17’ high, vertical concave curved Samsung dvLED screen weighing 2,150 pounds, and consisting of 168 cabinets and a total of 1,008 dvLED modules.